Googie architecture

Googie architecture (also known as populuxe or doo-wop) is a form of novelty architecture and a subdivision of futurist architecture, influenced by car culture and the Space Age and Atomic Age. The style is related to and sometimes synonymous with the Raygun Gothic style as coined by writer William Gibson.

Originating in Southern California in the late 1940s and continuing approximately into the mid-1960s, the types of buildings that were most frequently designed in a Googie style were motels, coffee houses and bowling alleys. The academic vein of the school became widely-known as the Mid-Century modern movement, and some of those more notable variations reflect elements of the populuxe asthetic, as in Saarinen’s TWA Flight Center.

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